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We Are HAH

We think it’s Hot-As-Hell to be conscientious. That’s why HAH is committed to minimizing waste, through their smarter usage of resources and raw materials. They like to think long-term and always do things with a purpose. Ever conscious of the environment and the products they make, they work hard (and smart) to ensure that their legacy is something they can be proud of. 

HAH supports innovation that pushes superior quality with a smaller environmental footprint. They are partnered with a manufacturer in Sri Lanka to co-launch EFL™, an innovative, eco-friendly, performance fabric. EFL™ stands for Extended Fabric Life, and earned its name because of its superior durability, resistance to chlorine, and the life-extending benefits that generally DO NOT come with being a sustainable product. EFL™ is the result of thoughtful engineering that benefits the planet, environment and the customer.